“Pants on the ground”
In case you live in a cave, the first cultural “15 minutes” of 2010 occurred during Tuesday night’s American Idol broadcast in the form of Larry Platt’s “Pants on the ground” audition. Platt, a...
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Future fame (and why it’s important)
Like a lot of folks, I have a Google search RSS feed based on my name. Call it vanity or call it “reputation management,” but today’s world allows a degree of feedback never known before. Last week, I...
View ArticleAntoine Dodson: victim, comic, or both?
If you haven’t heard the name Antoine Dodson by now, you don’t spend a lot of time around viral videos. Dodson was just a couple of rather provocative soundbites in a news report by WAFF-TV in...
View ArticleViacom rolls the dice on every media company
The decision by Viacom to continue its pursuit of a lawsuit against Google and YouTube is the last, dying gasp of the old guard. Viacom can’t win, and that means the old guard can’t win, which has...
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The studios will lose the “war” with Netflix
The first rule of Media 2.0 is that you ignore consumers at your own peril. The people formerly known as the audience are now fully in charge, as Rishad Tobbaccowala noted in 2004: We’ve entered an era...
View ArticleThe Web isn’t 2-way; it’s 3-way
I keep reading in articles (about news disrupted) that the Web is a 2-way connection, which makes it different than the one-way connection of mass media. While technically correct, the thought is...
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Columbus media group trips over itself
The Dispatch Broadcast Group, a division of Dispatch Printing, which operates, among other things, the Columbus Dispatch, apparently had their attorneys tell YouTube to pull the video of Ted Williams,...
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My personal viewing space
I find that after I get caught up with my reading, I’m increasingly spending Sunday mornings with YouTube, just aimlessly drifting but finding myself genuinely satisfied. The place is amazing, and if...
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Close doesn’t count in database advertising
I’m constantly preaching the value of targeted advertising, and here’s a humorous exactly from today’s Web surfing. The image below is from YouTube, owned by Google. A little over a week ago, I did a...
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The space jump’s stunning YouTube victory
Felix Baumgartner outside his capsule “at the top of the world” The numbers are in from Sunday’s awesome space jump, and the message is another warning sign for one-to-many media. The event was...
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Future fame (and why it’s important)
Like a lot of folks, I have a Google search RSS feed based on my name. Call it vanity or call it “reputation management,” but today’s world allows a degree of feedback never known before. Last week, I...
View ArticleAntoine Dodson: victim, comic, or both?
If you haven’t heard the name Antoine Dodson by now, you don’t spend a lot of time around viral videos. Dodson was just a couple of rather provocative soundbites in a news report by WAFF-TV in...
View ArticleViacom rolls the dice on every media company
The decision by Viacom to continue its pursuit of a lawsuit against Google and YouTube is the last, dying gasp of the old guard. Viacom can’t win, and that means the old guard can’t win, which has...
View ArticleClik here to view.
The studios will lose the “war” with Netflix
The first rule of Media 2.0 is that you ignore consumers at your own peril. The people formerly known as the audience are now fully in charge, as Rishad Tobbaccowala noted in 2004: We’ve entered an era...
View ArticleThe Web isn’t 2-way; it’s 3-way
I keep reading in articles (about news disrupted) that the Web is a 2-way connection, which makes it different than the one-way connection of mass media. While technically correct, the thought is...
View ArticleClik here to view.
Columbus media group trips over itself
The Dispatch Broadcast Group, a division of Dispatch Printing, which operates, among other things, the Columbus Dispatch, apparently had their attorneys tell YouTube to pull the video of Ted Williams,...
View ArticleClik here to view.
My personal viewing space
I find that after I get caught up with my reading, I’m increasingly spending Sunday mornings with YouTube, just aimlessly drifting but finding myself genuinely satisfied. The place is amazing, and if...
View ArticleClik here to view.
Close doesn’t count in database advertising
I’m constantly preaching the value of targeted advertising, and here’s a humorous exactly from today’s Web surfing. The image below is from YouTube, owned by Google. A little over a week ago, I did a...
View ArticleClik here to view.
Art is for everybody
In the beginning there was music and dancing and theater and painting, and there were listeners and watchers. Those who performed for the king were compensated by the king in forms of currency varied...
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Are You (and your kids) TV Ready?
The seminal marketing (see Doc’s comment below) book for the digital age was The Cluetrain Manifesto, first published in 1999. The first thesis was “Markets are conversations,” and I immediately...
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